Consumer Psychology and Behaviour Design Blog

Behavioural Design Patterns: A Complete Guide

Gary van Broekhoven

Published on: 08/05/2025

Learn to use behavioural design patterns ethically; guide user actions effectively while staying transparent, respectful, and user-centred.

Behaviour DesignConsumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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